Website

Top 5 Most Important Elements Of A Website Design

Introduction

Responsive Design

User-Friendly Navigation

Engaging Content

Search Engine Optimization (SEO)

Security Measures

Introduction

The key element of website development, responsive design, is very important for creating a successful website. With the wide variety of devices that people use to access the internet, competition is fierce in cyberspace. A website that degrades well across these devices and makes the user experience as good as possible is more likely to score higher in search engine rankings because the search engines want to deliver the best results to the user. So do not be surprised if a good website owner contacts you requesting some updates and it would even be less surprising if the owner of a less attractive site does not want to draw attention to the fact that their site does not fare well across all platforms.

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Joomla.org has a great article about the what, why, and how of responsive design if you are unfamiliar with this term. According to their research, 70-80% of people will research a small business on their mobile device before making a purchase and 57% of those will not recommend a business with a poorly designed mobile site. With numbers like these, it is very obvious why this is the first element listed in the table of contents for the Joomla article on website success. 

Responsive Design

In responsive design, HTML and CSS play a vital role. According to the usage of electronic gadgets, a variety of screen resolution sizes exist. So, we can say that responsive web design is more than a trend these days. It is becoming a best way to design a website. In result we get a single website which starts to perform on every kind of device whether it is a desktop, laptop, smartphone, feature phone or tablet. No separate URLs and HTML for the same site helps in saving money. This approach supports device independent interface.

In CSS3, W3C media query has an ability to define stylesheet for different devices i.e. screen, notebook, and mobile. Creating a fluid grid is to make complete layout in terms of percentages without giving static size to anything. Images and multimedia are controlled by max-width property. Because it is the best way to process images on web. Min-width sets prevent the design from being too small on big screens. A big headache is to tackle with new variety of resolutions and devices and testing a website on every kind of devices are also tricky. These problems are being solved by simulation of different resolution on a single device and various online services and software exist to test websites on different devices. 

User-Friendly Navigation

Navigation’s importance cannot be overstated. It provides a path for users to follow, without which they would go nowhere. If a website has an illogical, uncategorized and unsearchable method of accessing its information, users will never find what they are looking for and may become frustrated and leave. This is because effective navigation helps users find information and complete tasks. If this is not possible, users become discouraged and the site’s success is compromised. The primary reason to improve a site’s navigation is to truly benefit its users. To accomplish this, the website’s development team needs to think about what the site visitors want to do and help them do it. Effective navigation thus increases the chance of attaining the site’s goals. 

Navigation is the critical part of website development. A website needs to have a definite and easy to understand navigational system that is incorporated into every page and every step of the way. Website development serves as a way to create an environment which the user finds more pleasing than the last. User-friendly site navigation is one of the basic elements which helps to retain visitors. When a user visits a site, it’s vital that they can understand the site without having to think about it. Roughly sketched, a website with easy navigation will have an organized bookmarked, a site map is also a useful tool which further illustrates the website’s hierarchy and an effective search tool. 

Engaging Content

Content is one of the key elements of any website. It includes all the words, images, videos, and downloadable files the visitor can see. Having engaging content is vital as it’s what draws the visitor to the website and keeps them there. The longer you can keep a visitor on your site, the more likely they are to make a purchase. A website with no content or a confusing layout can lead to higher bounce rates, lower conversions, and a negative brand image. Content should also reflect the voice of the brand and speak to the target demographics. If the content is engaging and well-written, the visitor will perceive the brand as high quality and trustworthy.  

Image source :https://www.getpantheon.com/blog/history-website-development-infographic

Good content can also lead to a visitor sharing the pages to social media or a blog, increasing the likelihood of relevant inbound links. There are many different strategies to create engaging content. It can vary depending on the target audience, brand image, and type of product. The content is usually best kept simple, informative, and error-free, allowing the product to sell itself. For more complex products, long articles or product guides can help give the customer a good understanding and lead to a purchase. Videos and podcasts have become increasingly popular as they can be more engaging than reading and give a personable feeling to the brand. Images and infographics are useful for grabbing a visitor’s attention, and they can be cross-shared on many different media types for increased brand exposure.

Search Engine Optimization (SEO)

Keyword research is a process of identifying the most important keywords for our website. This will ensure higher visibility and better indexability. It’s not about getting high traffic to the site, but about getting the right kind of visitors. The effectiveness of this activity lies in using the right keywords – keywords that don’t have high competition, but that still have good search volume. By doing the right research and using the right keywords, we will be able to pocket high SERPs. Content quality is very important for SEO. If the content is of very high quality, then it has a good chance of disturbing the Search Engine Results Pages.  
High-quality content will attract natural and valuable links. Considerable energy should be expended into making a good quality site that people want to link to because it is useful. This will involve creating something that people want to read and link to. As an exciting piece of information, some search engines keep track of how often you link to others and how often they link to you. The more frequent your keyword links and higher volume of backlinking to the site, the higher the rank of that site. Between 70-80% of users ignore the paid ads, focusing on the organic results. A well-structured, clean, and efficient content encourages site visitors to stay a while and may even return. Strand provides SEO services in Singapore to aid with SEO and increase the volume of traffic to a website by obtaining a high-ranking placement in the search results page of a search engine.

Security Measures

Authentication confirms a user’s identity. This can be for access to certain parts of a website, such as an account page, or for access to the whole website. The most common form of authentication is the username-password combination. Implementing a login page with a SSL protected username-password transfer can provide sufficient user authentication. Considering that the majority of website attacks are carried out by automated SQL injection and cross-site scripting attempts, user authentication can prevent most attacks before they occur. If the identity of a user or a piece of data is in question, the website should be set to deny access until there is confirmation.