Introduction
As consumer behavior continually shifts towards mobile technology, it is no surprise that the future of web development lies within mobile optimization. With the surge of mobile and tablet users, web developers are being forced to create alternate versions of their websites specifically formatted for mobile. These new mobile websites should be built with the same goals as the main website, though they will be viewed on a smaller device. Mobile web development will pose new frameworks as well as an alternative to the way current websites are built. Consumers are using mobile devices with GPS to find location-based businesses. This offers a huge opportunity for local businesses to connect with mobile consumers. Statistics have shown that 88% of people who search for a local business on their mobile device call or go to that business within 24 hours. A seamless mobile experience may very well replace the need for a mobile app. Although mobile apps are on the rise, this may be a short-lived life as a result of the cost and maintenance of an app. Mobile websites are far more cost-effective and can be updated in real time.See How innois Can Drive More Traffic to Your Website
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Mobile Optimization
The ever-increasing rise in the use of mobile devices has led to an increase in websites being designed with a mobile-first perspective. With Google’s recent announcement regarding their mobile-first index, it is clear that mobile optimization will remain a key trend in website development. It is vital that site owners keep their users in mind during the website building process. Too often websites are designed with the site owner in mind, when it should be designed for the end user. One of the most common errors for mobile sites is the implementation of having a desktop site with a mobile site added. This can cause conflict between the different versions on the site and also lead to a high bounce rate from the mobile site as it is not user friendly. A responsive site is the preferred way to go when adding a mobile site given that they have the same URL and the same HTML regardless of the device, but Google’s preference would be a mobile site that is configured dynamically serving different HTML on the same URL.
Mobile users are often looking for the ability to perform specific tasks quickly therefore it is beneficial to enhance the site’s micro moments. This refers to the idea that mobile user’s actions are often done in short bursts of activity when they’re on the go, using their devices to quickly access information or complete a task. By understanding the user’s intent, a site can be developed to cater to these needs by prioritizing the information and features that are most useful for mobile users and making it easier for them to navigate and find what they’re looking for. With the increase in mobile voice searches there is a predicted to be a shift in the types of keywords used, but successful mobile site owners need to monitor changes in keyword trends that are relevant to their audience.Â
Voice Search Integration
Voice search is fast becoming a popular form of search, with the likes of Siri, Cortana, and Google Now acquiring more users. This is why website developers are beginning to integrate voice commands into their websites. The main reason for this is to serve those who use voice search through their mobile devices and/or microphone-connected desktops. Voice searchers tend to be looking for specific items, such as locations, and tend to be on the move while doing so.
Voice searchers are also potential customers as recent studies have shown those who use mobile voice search are 3x more likely to use it for local-based searches, which are highly likely to result in a purchase. Specifically for local businesses that have a physical location, voice search integration is considered extra important. This is because those who find the location and contact details for the business can easily convert into the business’ webpage and/or phone it there and then.
So for small companies, this is considered a vital feature. How to integrate voice commands. One way to implement this step is to simply make a voice search input bar/site-wide popup by using the following HTML code.Â
Artificial Intelligence (AI) Integration
Artificial intelligence (AI) is the development and use of computer systems or machines able to perform tasks that normally require human intelligence. Its purpose is to make things which include learning, reasoning, and self-correction. This term is widely used in today’s society to describe high-tech machines and computer systems. There are two types of AI: weak AI and strong AI. Weak AI is AI systems and machines that are intended to perform a narrow task (like only facial recognition or only internet searches or only driving a car), often using methods inspired by psychology to accomplish its task. Strong AI systems are systems that carry on the tasks considered to require human intelligence. These systems are given the ability to understand, learn, demonstrate, and apply reasoning to achieve a designated task. These are the most commonly known AI systems through movies and are often perceived to be potentially hazardous to society and human well-being. AI is currently being used to automate tasks, taking over jobs that were previously performed by a human, hopefully leading to a more accurate and efficient task completion. This can be an investment to a company, with the decrease in cost to performing a task and an increase in the quality in which it is performed.
Possible uses for AI in web development are dependent on the type of AI being used, but recent advances in AI have meant that development has begun to require strong AI. With this AI and a machine learning process, it is conceivable that an entire website could create itself from scratch if given enough data about the website type, content, etc. This effectively takes all the burden in creating a website away from a person, with the end result hopefully being a high-quality website. Even in today’s society, weak AI has been used to 360° personalize a website.
This works by taking all previous data the user has given to the site and makes changes to content, aesthetics, etc. to create the best experience for the user. This can be very useful to a company that is looking to market a product to the user.
